The beanSTOCKd Project


Colin Firth, turning us on Mr. Darcy style by greenhorne
November 20, 2007, 12:49 am
Filed under: consumption reduction, Environmentality, green lifestyle, Mr. Darcy | Tags: , ,

firth.jpg

After heating up the hearts of ladies all over the world, British actor, Colin Firth is trying to cool them down. The object of many a Jane Austen fantasy, (along with his wife— sorry ladies– brother-in-law and an investor friend) will open Eco, a store dedicated to the green lifestyle.

Like the secretly kind-hearted Mr. Darcy, Firth is modest about his role as an green crusader. He told the Times, “I’m no eco hero. I’m supporting the shop because I think it’s a good idea. If I’m in a position to say anything, it is because I’m one of the culprits. I’m culpable because I’m a consumer. When you start to think about global warming, Western over-consumption, our energy wastage, it makes you want to improve the negative effects of your complicity in it.”

The new store, opening December 1st in London will be, according to the Times, “Britain’s first ecological destination store”. Not only will it provide fair trade, organic and environmentally friendly goods, the store will host green art and clothing shows. Eco also plans to serve as a consulting service. Experts will be on hand to school customers on environmental efficiency.

Hopefully we’ll be able to visit his store next time we cross the pond. We wouldn’t mind getting into his organic cotton pants. Greenhorne

add to del.icio.us :: Add to Blinkslist :: add to furl :: Digg it :: add to ma.gnolia :: Stumble It! :: add to simpy :: seed the vine :: :: :: TailRank

Add to Technorati Favorites

Advertisements

1 Comment so far
Leave a comment

Well, Mr. Darcy was concerned about his pond at his estate Pemberley and did some underwater investigation of the fish! Thanks for posting this. He is an amazing being. Take Care, Laurel Ann, http://www.austenprose.wordpress.com

Comment by Laurel Ann




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: